Hi, I am Andreas, a Photographer, Storyteller, and Creative Director based in Sydney. I create expressive imagery for brands, business owners, and artists. My focus lies in documentary, lifestyle, and portrait photography.

Whether it’s portraying the spirit of an entrepreneur or artist, the atmosphere of a growing team, the essence of a space, or the subtle details that define a brand’s character, my work is about finding truth in moments and making it speak visually.

Let’s get in touch!

“Andreas's photos of me and the atmosphere he created while taking them are a great example of the saying that good pictures aren't just taken, they're created.”

— Zina Sarif, CEO Yendou

Want to know more …

  • I am a partner, a father (of two toddler twins) and a dog person.

    I was born in Hamburg, Germany, as the only son amongst four children, with both of my parents being architects. I got exposed to architecture and art from day one and the light grey Polaroid camera and a Minox 35 GL were always laying around somewhere in our house.

  • It was actually a friend of my sister who really got me into photography and design when I was about 17 years old. He was a graphic designer and photographer, and I was completely hooked. I moved to Berlin to study graphic design. But I got cold feet and ended up studying economics and communication sciences because I thought that was the safer choice and would broaden my job options. I don’t regret my decision, because it forced me to keep both parts of my brain active: the visual/creative side and the strategic one.

    Therefore, my path into professional photography didn’t start in a photo studio—it began as a brand strategist, a business creative, a founder, and a storyteller for corporations and institutions. For years, I worked with business owners and brand leaders, helping them shape concepts, stories, and customer experiences. That background influences my creative process in a way that:

    • I understand the pressures and goals of business owners and entrepreneurs because I’ve been in their shoes.

    • I know how powerful visuals can elevate a brand because I’ve helped develop strategies around them.

    • I capture images with the eye of a storyteller, not just a photographer.

  • It's simple: just give me a call or send me an email. I am naturally curious and always enjoy exchanging ideas. Looking forward to it!